Our Story

Meet Jennifer

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The story behind Element Essentials is a tale of passion, innovation, and sustainability. Since a young age, I have always had a knack for creating things with my own hands, and I have been fascinated by the science behind ingredients. Over the past 20 years, I have been crafting various cleaning products for myself, my family, and my friends, and it has brought me true joy.

However, it was during the pandemic, when I found myself spending more time at home, that I delved deep into researching commonly used cleaning ingredients and their environmental impact. I also discovered that, on average, 90% of a cleaning product is comprised of water or fillers. Despite the possibility of some single-use plastics being recyclable in certain cases, approximately 79% of plastic waste is still disposed of in landfills annually, with 2.41 million tonnes ending up in the ocean each year. Containers and packaging account for 28.1% of solid waste. Additionally, as an Amazon/E-commerce seller, I witnessed firsthand the toll that packing and shipping can take on our carbon footprint. That’s when inspiration struck – I knew there had to be a better way.

I aspired to create a brand that offers cleaning products with a unique “just-add-water” approach, making them concentrated and effective without the need for unnecessary water, air, or single-use, non-biodegradable plastic. And thus, Element Essentials was born.

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We’re a small business based out of New Jersey who is proud to provide eco-friendly cleaning products. We’re passionate about our products and our mission to reduce plastic waste, excess air and water in products, and the harmful impact caused by millions of liquid bottles used in households every year.

We understand the “natural” doesn’t always mean safe. While cleaning is essential to protect our health, some products even labeled “green” or “natural” may contain harmful ingredients that cause health problems such as headaches, respiratory issues, or even cancer. We use ingredients backed by science that are not only effective and safe but sustainably and ethically sourced through supply chains that contribute to the health and well-being of the planet.

Simple. Different. Handmade.

We make it our mission to create simple, unique, and handmade products crafted with love and care for you and your family. We only sell products that we would use in our homes for our families. Our products include new and innovative ways to clean including sink bombs and dish powder for your dishes, biodegradable and reusable sponges, cleaning utensils, and other great cleaning products!

Our products are made from high-quality mineral and plant-based ingredients that are both simple and effective for your needs. They contain little to no water and are zero-waste and biodegradable, promoting a safer environment for everyone.

We take joy in creating products that are innovative, effective, and easy for you to use. On top of doing what we love, we’re so thankful to give back by donating a portion of our profits to local charities within our community.

Sustainable Packaging

All of our packaging is recyclable, biodegradable, or compostable. All our boxes, sleeves, and packaging are curbside recyclable. Our shrink wrap is biodegradable. Our pouches, bags, and scoops are compostable. Our product inserts are printed on plantable seed paper.

Safe Ingredients

At Element, we take it a step further and ensure our products are sustainable and safe for the environment, people, and septic systems  so you can clean with no worries. Our unique products only use ingredients approved on the EPA Safer Chemical Ingredients List. We never use any of the ingredients on the EWG Unacceptable List or the Prop 65 Banned Ingredients List so you can find comfort in knowing we’re keeping your family safe.

Proud Amazon Affiliates for Social Causes

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Our customers can shop on our website knowing that we donate 100% of commissions to social causes that drive lasting positive impacts on well-being and our environment.